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Calculate gross profit, net profit, margin and ROI for any product. Distinguish true product cost from selling expenses so you know exactly where your money goes.
The price you charge the customer.
Manufacturing or purchase price.
Cost to bring stock to you.
Import taxes and duties.
Labels, boxes, protective materials.
Commission or listing fee per sale.
Processing fee per transaction.
Average ad spend per sale.
Commission paid per sale.
Any other per-unit cost.
Linear projection based on current per-unit assumptions. This is not a sales forecast.
You keep $22.00 from every $100.00 sale based on the costs entered.
Reference exchange rates may differ from bank, card, payment-provider and exchange-company rates.
Landed cost is what you spend to get the product. Selling expenses are what you spend to sell it. Both matter.
Visual guide based on the margin calculated from your inputs. Suitable margins vary by industry and business model.
Moderate margin. Small improvements to landed cost or selling expenses can have a meaningful impact.
Product cost is the amount you pay to acquire or manufacture a single unit. It is the starting point for every profitability calculation.
Landed cost is the product cost plus freight, duties and packaging. It is the true cost of getting the product into your hands.
Gross profit is selling price minus landed cost. Net profit subtracts all selling expenses too — marketplace fees, payment fees, advertising and more.
Net margin is net profit divided by selling price, multiplied by 100. A 22% net margin means you keep $0.22 from every $1.00 of revenue.
ROI is net profit divided by landed cost, multiplied by 100. It tells you how efficiently your product investment is working.
Gross profit is revenue minus landed cost. Net profit subtracts all selling expenses too. Net profit is the amount you actually keep.
Landed cost is product cost plus freight, customs/duty and packaging. It represents the true cost of getting the product ready to sell.
Net margin = (Net Profit / Selling Price) × 100. Use the calculator above to see this automatically for any scenario.
ROI = (Net Profit / Landed Cost) × 100. It measures how much profit you generate relative to the cost of the product itself.
Yes. Marketplace fees, payment gateway fees, advertising, affiliate commissions and other expenses are all included as selling expenses.
Yes. Select your currency from the dropdown. Currency selection is display-only and does not convert values.
No. Currency is display-only. The numbers you enter are treated as amounts in the selected currency with no conversion.
Switch to Find Selling Price mode, enter your costs and desired net margin. The calculator will show the required selling price.